Our Story
"People said I was crazy to do this."
A surf coach shaking up the sunglass industry, and with only $2,000 to his name? Wild. But I didn't want to blend in. I wanted something different, radical, and fun.
I wanted to Blend Outāso I created Rockstar Cowboy.
Born on the Beach in San Diego
Rocked with Pride Worldwide.
From selling shades solo out of my backpack, fresh from San Diego State, to guiding whatās now one of Americaā fastest-growing sunglass brands, itās been a sick ride here in Blenderville.
And itās all happened in a blink.
A Decade of Sending It
In 2012, Rockstar Cowboy started among good friends and good music.
One style. One pair. Thatās all I had.
I didnāt quite know what I was doing. None of us did. But as we quickly learned, lifeās finest teacher is experienceāand the only way youāre going to fail is if you stop.
Thanks to you, we recently celebrated a decade of āBlending and Sending,ā and the best is just beginning.
Fresh collections. More athletes. NewĀ retail stores.
Our Mission
Donāt blend in. Blend Out.
Weāre all about bright, bold styles at a price everyone can afford, designed to help youĀ Live Life in Forward Motion.
Life in Forward Motion
Youāll find our signature āLife in Forward Motionā stripes on every pair of Blenders. Itās a symbol of passion and progress. A reminder of where you are now⦠and where you aspire to be.
The Future Is Bright. Come Prepared.